Web writing isn’t like writing for other mediums.
All types of writing involve putting words into text, yes. But an essay for a college professor doesn’t look like a newspaper column. An e-mail to your boss probably doesn’t look like the ones you write to your best friend.
So what makes one type of writing different from the others?
The content, style, tone, and layout.
- Online, you need to grab readers’ interest, before they click away to follow the next distraction.
- Online, you need to mesh formal writing with informal, so you don’t patronize your audience but still display your authority on your subject.
- Online, you need to work keywords and key phrases into your text, while still sounding natural.
- Online, you—well, you get the point.
This is why you need a web writer. A web writer knows how to write for the web.
I’ve been doing this for 6 years, now. In web time, that’s long enough that some of the websites I’ve written for are no longer around. You can find a few of my clips at the below links:
- Informational blog posts: Freelance Switch (website)
- Soft copy: sample (PDF file)
Interested in hiring me? E-mail me.
-Misti Wolanski